“Ads rates vary depending on which country the video is played.
In the last week of September when “Gangnam Style” had around 300 million views, more than 33,000 videos were identified by the content identification system as using “Gangnam Style.”īut since YouTube can be accessed from all over the world, wouldn’t Asia be responsible for a significant chunk of the $870,000? The countries with the second and third-highest views of the video are Thailand and South Korea. Artists can have the video removed or allow it to stay online and share ad revenue with YouTube. Google detects videos that use copyrighted content. PSY and YG Entertainment also earn money from views of videos that parody his songs. The Google Inc.-owned video service keeps approximately half. TubeMogul, a video ad buying platform, estimates that PSY and his agent YG Entertainment have raked in about $870,000 as their share of the revenue from ads that appear with YouTube videos. PSY’s official channel on YouTube, which curates his songs and videos of his concerts, has nearly 1.3 billion views. The viral video has clocked more than 880 million YouTube views since its July release, beating Justin Bieber’s “Baby,” which racked up more than 808 million views since February 2010. “Gangnam Style” with its catchy tune and much imitated horse-riding dance is the most-watched video on YouTube ever. Related: The South Korean sound before PSY But for online music sales in South Korea, he’ll earn less than $60,000.
An even bigger dollop of cash will come from TV commercials.įrom just those sources, PSY and his camp will rake in at least $7.9 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates. With one song, 34-year-old Park Jae-sang - better known as PSY - is set to become a millionaire from YouTube ads and iTunes downloads, underlining a shift in how money is being made in the music business. But the money from music sales isn’t flowing in from the rapper’s homeland South Korea or elsewhere in Asia. So too has his agent and his grandmother. Even in the US, many of the Gangnam remixes are technically illegal since they do not fall under the Fair Use clause, as is explained by Deborah L.SEOUL, SOUTH KOREA-As “Gangnam Style” gallops toward 1 billion views on YouTube, the first Asian pop artist to capture a massive global audience has gotten richer click by click.
Abstaining from enforcing copyright is critical for the viral success of Gangnam Style. But nobody expected anyone abroad to notice. Released July 15, 2012, “ Gangnam Style” immediately reached the top of South Korea's music charts, as one would expect from PSY (real name Park Jae-sang), a rapper boasting nationwide success over the previous decade. Thereof, was Gangnam Style Popular Korean? This can technically refer to any place south of a river, but the “ Gangnam” most people know about and the one Psy sang about is Gangnam District, Seoul, South Korea.Īlso, where did Gangnam style originated? South Korea ?) literally translates to “South of the River” (? = gang = “river” ? = nam = “south”).
The song was released on July 15, 2012, as the lead single of his sixth studio album Psy 6 (Six Rules), Part 1, and debuted at number one on South Korea's Gaon Chart.įurthermore, what does Gangnam mean in Korean? " Gangnam Style" ( Korean: ?, IPA: ) is the 18th K-pop single by the South Korean musician Psy.